Tender Details

Country: Kenya
Summary: Consultancy for Development of Branding Products of Emuka and Samli Cooperative Societies
KET Ref No: 56208115
Deadline: 23 Aug 2021
Financier: Other Funding Agencies
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.:
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Description:
Tenders are invited for Consultancy for Development of Branding Products of Emuka and Samli Cooperative Societies Scope of work. Undertake research on which the branding of the cooperatives will be based on putting into account recommendations of market assessments done by the cooperatives. Keenly look into marketing mix, promotion mix, market segmentation, targeting and positioning for Emuka and Samli products. Design and develop brand Architecture and brand positioning of the EMUKA and Samli Cooperative societies brand and all other sub- brands. Design and develop branding templates for different products for EMUKA and Samli farmers cooperatives societies putting into account the recommendations from Marketing literature done to the cooperatives. Develop unique, compelling and ‘catchy- brand names(s) and tag lines for EMUKA and Samli cooperative societies and all the products produced by the societies. This should culminate into a strong brand identify with no imitation at the same time ensuring intellectual property rights and patenting rights are upheld. Provide information and come up with appropriate market testing, launching and market entry strategies for Emuka and Moringa products. Design and develop brochures templates for products and activities of Samli and Emuka cooperatives Thoroughly analyze consumer adoption process for new products from Samli and Emuka cooperatives right from product awareness, product interest, evaluation, trial and adoption. Based on this come up with the appropriate marketing philosophies for Emuka and Samli startups cooperatives. How to apply: Interested service providers are encouraged to submit their expression of interest through a capacity statement, financial proposal and CVs of the technical team as follows: Technical proposal that summarizes the understanding of the assignment; specifically on branding of various items to meet the requirements.Financial proposal providing cost of carrying out the consultancy services. All interested Individuals/firms are requested to send their EOI by email to: Kenya Procurement Committee KenyaProcurement@ChildFund.org by 23rd August 2021 indicating the assignment Title on the subject line. ]]
Documents:

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Consultancy for Development of Branding Products of Emuka and Samli Cooperative Societies - Kenya Tender

The CHILDFUND INTERNATIONAL, a Government sector organization in Kenya, has announced a new tender for Consultancy for Development of Branding Products of Emuka and Samli Cooperative Societies. This tender is published on KenyaTenders under KET Ref No: 56208115 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2021-08-23.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.